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Regarding the 25 licenses, you can deploy any combination of customers to reach the combined minimum of 25 Google Apps for Work users.
You can find more information on Initial deployment - FAQ
It might be important to point out that the requirement raised from 25 to 100 on the 1st of August.
It has to be a separate domain from the one you registered as a partner. If you happen to have a second, separate domain, you should be able to buy the 100 seats for that one and qualify.